#181 – Inside WA Real & Podcasting on the Experts Podcast

I was recently invited on to the experts podcast, which is hosted by Lana Hill and Nick Hayes, a former guest.

We talked about podcasting, and the art of podcasting. And so I thought it would make for a great little episode, as it provides a fantastic behind the scenes look of what goes into creating WA Real.

Also in this, I think there’s a lot of pointers in there for just how to have a more deeper and engaging conversation. It’s a lot of fun, and I thought it would make for a great episode with a different viewpoint.

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Bryn Edwards 

Recently, I was invited on to the experts podcast, which is hosted by Lana Hill and Nick Hayes, a former guest. in it. We talked about podcasting, and the art of podcasting. And so I thought it would make for a great little episode, as it provides a fantastic behind the scenes look of what goes into creating WA Real. Also in this, I think there’s a lot of tips and tricks there for just how to have a more deeper and engaging conversation. It’s a lot of fun, and I thought it would make for a great episode this week, so enjoy me.

 

Lana Hill 

Welcome to the experts podcast where we take you behind the scenes of what it really means to be in the media. Featuring interviews with media stable experts, and some of Australia’s most prominent media will break down some of the myths to fears the skills and the knowledge needed to succeed in the media. The experts podcast is for the business owner, communicator, PR, professional leader of industry or anyone looking to develop their profile to be a recognised expert. The experts podcast is powered by media stable.

 

Nic Hayes 

Well, welcome along to the experts podcast. It’s Nick Hayes with you. Hello, Lana Hill.

 

Lana Hill 

Hello, Nick, as I said your name in? Yes. Well, I’m confused because we’re sitting in opposite chairs today. So that was like a backwards Brian moment. I’m okay. Now,

 

Nic Hayes 

don’t panic. You’ve always wanted to be Nick.

 

 

Well, sort of yes or no.

 

Nic Hayes 

This very special edition of the experts podcast is around podcasting.

 

Lana Hill 

Yes.

 

Nic Hayes 

So if you are a podcast, you’ve been thinking about doing a podcast, or you have been thinking, what do I need to do to get a podcast together? why not bring a podcast expert together to the experts podcast. And welcome Bryn Edwards. Welcome to the show.

 

Bryn Edwards 

Hey very much for having me.

 

Nic Hayes 

It’s it’s, you do a little podcast called WA Real. And you do another little project called real legacy. See, and you don’t have everything prepared what you actually do learn a first podcasting rule, get the talent to tell us exactly what they do. Because the truth, you don’t have it written down in front of you. If you can’t get it out. Get them to say Bryn, great to have you here.

 

 

Thank you very much,

 

Nic Hayes 

Mike. We couldn’t have thought of a better person to have a chat to about podcasting. You’ve been doing it for a long time. You’ve been doing it in the long form. Yes. And we’ll talk about that very shortly. Yeah. But you’ve got your head around. You’ve got your you’ve got the knowledge, you’ve got the background. Why do you do podcasting?

 

 

That’s a cracking question.

 

Nic Hayes 

I like to ask cracking questions.

 

Bryn Edwards 

Yeah. And I’ve been podcasting now for about three and a half years. Okay, so what originally got me into it, and what keeps me into it are several different things. And I’ve found over the over the time, it’s been like this infinite onion. And yes, it has made me cry quite a lot, as a very

 

Nic Hayes 

well, some of the people you do interview are very, very quite engaging, but also to are you referring more to the just the art of podcasting as major? Well, yeah, whether

 

Bryn Edwards 

it’s Yeah, whether it’s, you know, there are days when it doesn’t go well, when you have to bring up a guest and go, yeah, I forgot to click record. And that’s never a good day.

 

Lana Hill 

We’ve had close to that, Nick. Yeah.

 

Bryn Edwards 

Don’t want. Yeah, you never do it again. Yeah, there’s the content, there’s a story, there’s the just the genuine impact, because particularly if like myself, you do long form in person interviews, probably 90% of mine are in person, there was a bit there’s a bit of zoom during the lockdown. Yep. And if I want to speak to someone who’s a world leading expert, I’ll go to zoom. But generally, I don’t like to, I prefer to do the in person as well. I think call it real for nothing. Yeah, no, it’s a real conversation. So that in and of itself, is is a very nourishing thing for me to actually sit with another human being and interact. And so that over the course of time, and we’ll talk about this in a minute, if you want over the course of time, you can’t overlook the impact that has on you as a person as you move through time and grow and evolve.

 

Nic Hayes 

I think it would be an incredible experience, because you’re normally the guy that asked all the questions and not the one being interviewed. So the tables have turned here a little indeed. What though, are the advantages of doing a podcast because you’ve, you’ve been doing them and you’ve seen other people do podcasts? What do you see in the actual medium podcasting? What is its value? What can it bring to a personal brand or business brand?

 

 

And

 

Bryn Edwards 

the benefit? I think the first thing to get across is the benefits are not direct. Yep. Right or if they are so lucky shot that day. Okay. So when I say the benefits are not direct, you’ll be lucky if somebody hits one podcast and comes straight through, buys all the stuff Okay, yeah. Okay, it’s a long form game. I can’t do long form conversation, but it’s a long game. So, you know what, one of the things when I spoke to Perth, podcasting week last year, was I said, develop the mindset of developing a catalogue, rather than big downloads on a on a Monday morning, I release on a Monday morning. So instead of like big downloads every Monday morning, am I gonna get this? It’s like, it’s a catalogue. It’s a long form game. So, you know, why? why do we do it? What are the benefits, you know, I think if you can dial back from that initial, or if I do this, then this will happen straight away. Sure. And take a longer form thing, you know, it’s an incredible it’s a it’s an incredible mechanism, and and tool to open doors to meet people, and have the conversations that you really, really want to have. And so if you’re serious about your own growth, whether it be as a human as a business, entrepreneur, or you know, whatever your field is, if you’re really serious about that, and you want to go on a journey of learning stuff from people, and increasing your network and making friends. Yeah, I’ve made so many friends. Yeah, like so many friends. is one of the things that got me into this at the start was it’s so easy to move around in an echo chamber in your life. Yeah. listening to you say mates talking the same shit about we allowed to swear?

 

Lana Hill 

Yes, of course. We

 

 

don’t even harder than that. Okay. Anyway.

 

 

See, I always check in beforehand.

 

 

Yeah, we didn’t this time. That wasn’t No, no, our motto is Rule number two, check in if you’re allowed to do it, but

 

Bryn Edwards 

here’s a little learning for any you podcast, newbies out here. Here’s the checklist for Brent, pan out, get your pen out, right. It’s called wi rail. So swearing is all good. Stories are all good. Don’t sit there thinking, Oh, is this story? Like No, go for it? Do you have a hard stop? Right as in? Do you need to be out of the door? At some point? Gotcha. Yep.

 

Nic Hayes 

Yeah. Because I mean,

 

Bryn Edwards 

yeah, so I’ve had one lady, you know, right in the middle of a really key part. And she goes, I’m gonna go in a couple of minutes, because I go pick my kids up. And always ask them if they want to go to the toilet before they start. good tip. Oh, and check in with your own system as well before, there’s nothing worse than being in the middle of a real, you know, key, you know, like, all the you have had this several times, you know, you sit, you sit through the conversation, you’re like, Where the hell is this going? Because I do long form and I let people talk and, you know, certainly in the early part of it, like, Where is this conversation? And then all of a sudden, 10 minutes later, it just rains gold, right? Because you’ve done the work earlier in the in the conversation. And that’s another tip. Wait, you know, a let your guests talk? Yes. Be like, yes, talk. I can’t say that. Enough. And and just go into it, knowing that gold will come out of the conversation. It’ll either come from the person, or it will come out of the conversation itself. Yep. As another entity. So yeah, and you don’t want to be in the middle of that. And then all of a sudden thinking

 

Lana Hill 

how long are your podcasts? You said long form a few times. And I want to ask you a follow up question about you know, the length of podcasts because that’s a really hotly debated point. How long? Your your episodes

 

Bryn Edwards 

Yeah. So whenever a guest asked me that, my responses will aim for an hour, but if you’re chatty, it could go for longer. That’s dangerous. Yeah, yeah, it is. And so I think the the, the shortest one I’ve ever done is probably about 34 minutes, and the longest one probably clicked two hours. Wow. Yeah.

 

Lana Hill 

So your opinion on the length of of a podcast, because it’s, you hear a lot of people say, Well, you know, something like 18 minutes or 20 minutes is the average commute. So, you know, people aren’t going to listen to a podcast, it’s running for an hour or more. Yeah, what’s your answer to that? Um,

 

Bryn Edwards 

so I got asked, who’s my podcast for quite early on in the piece, and I was very clear about it. It’s not for people with short attention spans. But that’s really important. If you like the bite sized nipping for five or 10 minutes. Mine are not for you. Yeah. So the plenty others. Yeah, go there. Yeah. Right. And I’ve also had a lot of, well, can’t you just edit yours down? Because, you know, like, like an hour or so can you get down to 20 minutes? Well, is is some other bits of gold for anyone who’s thinking of starting a podcast is that this stuff is time consuming. Right. And it it you know, so how many I’ve been doing this for three and a half years and people often say oh, you know how much money you make from doing nothing. think I’ve had a pair of socks loaf of bread, invited to a few places. Someone gave me a crystal

 

 

doing better than we are?

 

Bryn Edwards 

Yeah, sorry. But I bet it’s amazing network of had told us a lot anyway, yeah, but back to the point. So you’ve got a 5010, you got to find your guests, you got to prepare for it, you’ve got to record it, you’ve then got to upload it, you got to send it out, you know, and you may be doing something else which puts bread on the table, you will hopefully be looking after you, you know, your physical, mental well being you’ll have relationships, you’ll have kids or whatever, you know, other things in life. And so you, you’ve got to stake your claim out quite quickly, so I don’t edit. One reason for that is because of the time consumption. But then also, I am a bit sort of Star Wars The Old school about this, which is that you have to go through the conversation to pick up the gold. And also the gold that I pick up might be the different from what you pick up or you pick up. Yeah, and also, one of the things I found is by going back and listening some of my old ones from time to time, just to refresh myself. So he is a far more golden it that I never found in the first place. And I was the one doing the interview. So there’s like these things captured in time now. You know, my podcast is about diving into the inner experience of people. And so that there’s a connection. And there’s a real because it’s about real conversation with real people, and, and hopefully to provoke some sort of more conscious way of living. And so, yeah, that that works well that I do an unedited long form conversation. Yep. If it’s a snappy business II thing or something like that, then yeah, you might want to edit it Daniel moderate really quick, that so have many people come and ask because I’ve been doing this for three, three and a half years and have a catalogue of over 175 episodes. Wow. And I obviously get a lot of people reach out and say, oh, what should I do to start and the first thing everybody wants to talk about is microphones. It’s like, dude, stop that. There’s so much more to do. Yeah. Well, the first thing is, I suggest to most people, and this is my sort of business management consultancy coming out is there are three people in a podcast is the guest, there’s listener, and as you write, all three are equally as important, including you, right? And therefore, take a piece of paper, and then map out, what do you want them to get out of it? And then what’s going to happen as a consequence of that, you just spend the time going through the thought process of what’s the guest going to get out of it? And then what will they do with it? So the amount of times I say to a guest, you know, you can put this on your website, if you want, oh, that’d be great. You know, what do you want the listener to get out of it? Because that will help shape up some of the way you question things and, and also give you an idea of, you know, who would ideally listen to it right

 

 

tips.

 

Bryn Edwards 

But then, most importantly, and this was the other thing I said at Perth, podcasting week is, what are you gonna get out of it? Like, you got to be bloody selfish with this, right? You’ve got to be having the conversation with the people that you want to have, right? Otherwise, your podcast is just going to be another one of the X amount of million that never get past episode eight and just litter up the the podcasting app.

 

Nic Hayes 

However, there is some interesting stats Ilana around podcasting. So, and Bryn, I think you’d be across these as well, that 50% of all podcasts don’t get past episode seven. Yeah, another 50% of those podcasts that get past seven, don’t make it to 14. There you go. So this is 25% of podcasts basically out there are going to make it past episode 14. And, and and even then, they’re not very good. Yeah, man of man of podcasts that are out there that are just not needed. I cannot believe it. So I just have to reinforce a couple of things that you’re doing there be very selfish be have a very clear direction. In fact, Lana, I know that you’ve done some work in this space where writing strategies for businesses and brands to at least understand what is the call to action here. People should not just get up and say in the morning, I want to do a podcast. Yeah,

 

 

because everybody else is doing

 

Nic Hayes 

because everyone else is doing it. If you’re planning to do one, and this is this is my little rant here today is that if you’re planning to do one, do one that’s different to everyone else, don’t be a clone of someone, be something that’s unique and different. And think about your audience. Who are you looking to communicate with? And what’s the call to action. And I love what you had to say before bring, you know, get the people in that you really want to hear because you and I had a discussion about this just recently in that we talked about the one beautiful thing and I made mention to a podcast that we did with Mike Drysdale from the storyteller. Yeah. Hi, Mike. Hi, Mike. He’s listening always listens. But he made the point. He said you know, it’s Easy, it’s hard to get an interview. Okay? How do you get a meeting with someone that you want to, you know, have a business chat with pick their brain, get everything that you really want from them know,

 

Lana Hill 

all the info.

 

Nic Hayes 

All the good. You know? We’re all very busy people. Yeah, but the minute you say, Hey, come on to my podcasts. Oh, yeah, come and have a chat. Yeah. I mean, they can get they can pick up the phone quick enough to say lock in a time. And when can I do it? And what can I break to get there to get to you

 

Bryn Edwards 

took me 20 episodes to realise that 95% of people that I asked will say yes, yes, but you’re nervous at the start, because you’re like, Oh, crap, I’ve never done this. But why

 

Lana Hill 

do you can get easy? Is it because people ultimately love talking about themselves?

 

 

Yes, yes.

 

 

It’s ego

 

 

driven. Absolutely. People get talking about their favourite subject, ah, themselves

 

Lana Hill 

and somebody asking them questions. Tell me more. Please tell me more.

 

Bryn Edwards 

I have people ring me up couple of days later, you know, I mean, I’ve met people ring me a couple days later and thanked me. Wow. Because and I was I was thinking about whether we’re gonna get to this today is that good quality, nourishing conversation is hard to find. Right? Fie self. Right? Never mind listening to it vicariously through a podcast, right? You know, I continually I’m having in the mud, you know, with our, with our concentration spans, eroding. And, and, you know, everybody wants to reduce things down to one single thing so they can come across as an expert. And that’s a signal that they’re not an expert. And I’m constantly using the phrase that my mum used to give to me when I was a youngster, which was sorry, did the end of my sentence get in the way at the start of yours? Right. So God, yeah, and you know, you go in the park, and you’re trying to get the thing out, and you talk in and dah, dah, dah, dah, dah? And, you know, everyone’s talking on top of each other. And, yeah, if I’m gonna be honest, it’s low quality, calm human conversation. Yeah. is one of the things that I have found is that by actually holding space, asking a question, letting somebody talk, listening, not worrying too much about what the next question is going to be back in myself that the right question will turn up. I mean, I turn up from my podcast with this a three folder, which I’ve got here. And I just have like, a little mind map of where the conversation can go. So I’m not hung up on this question. But this question,

 

 

Another good tip. So

 

Bryn Edwards 

yeah, and then what I’ve found is that is my levels of listening have gone deeper and deeper and deeper and deeper. Yeah. And, and therefore, it’s not surprising that people ring me up and say, yeah, that was really good. And they look stunned. I mean, first time Nick came on the podcast. You should see him afterwards. He was like, Yeah, like, like, I normally talk about 90 seconds. And now we’ve had a proper conversation. And we’ve explored the nuance. And you know, because life can’t be reduced. It is nuanced. And others just said to you before we started, one of the problems with doing podcasting, he once you get past 2030 4050 episodes is it ruins you for many other things. Yeah, as in. So I now have a well established concentration span. I can delve into the new ones. I can hold conflicting viewpoints in my head all at once and find out where I live in this without having the need to cancel one out. And and so when I then go and interact in a pub chat, or no disrespect to you guys, when I’m listening to the news, and somebody’s got 90 seconds to get a very complex thing across. Well, it just comes down to one thing. Yeah.

 

Nic Hayes 

Yeah, well, you are quite unique Britain.

 

Bryn Edwards 

But I could I know, I know what you’re saying, pass me off. Like, we all have the human abilities do that we do.

 

Nic Hayes 

But you know what I think what you have said and doing about that long format and actually sitting down, and you said something that is the most powerful tool in podcasting that everyone has to take into account. And that is listen, yes, listen, because to your very point, you can have a structured format for which you want the podcast to go. And as you’ve gathered that both Lana and I are very structured in our approach, well, well researched, press the start button, press the start, we’re off and running. It’s good. You know what, but what I do love is the listen. And if you listen, you hear the next question that’s coming forward. Because if you are structured, you sound very robotic. It sounds as though it’s going down a particular pathway in that from the beginning, and you feel like you’re being to a degree soul to where is the conversation and I totally agree with you. There’s not enough good conversations out there. Yeah, you can’t get involved with one. So it’s actually nice to be sitting back on this, this kind of thing, just kicking back and down. What’s a good podcast?

 

Bryn Edwards 

Well, we’ve talked about sensemaking in the world and, you know, I question individually and collective sense making the world at the moment and a large amount of that is because we’re not having quality, quality, robust discussions where we can collide. And, you know, but in a in a real time in person format, which is how, you know, you shape your opinions and you know, where you live in the world. You know, social media is not the place to go for a robust discussion. Because it’s, you know, it’s, it’s just, it’s a pet for people to be angry.

 

Nic Hayes 

It’s a sewer pit. It’s a sewer of just by running through of really angry people, putting the blame on others and blaming them for the woes in their life.

 

Lana Hill 

What’s so curated, though, as well. And Brian, I think you make a really good point about sort of examining two sides of a coin, or even sometimes more than two sides of a coin, and working out where you see it and what your opinion is making an educated decision about where you see that is so rare. It’s so rare in 2021 of

 

Bryn Edwards 

the one of the other things with doing podcasting, which is worth thinking about is, is going into areas that you either don’t know, or are contentious or completely opposed to your normal point of view. The thing you have to hold, hold hard with if you’re going to do that, is that by proxy, people are going to think that that’s your opinion. Yeah. So I have gone out and spoken to, you know, Dr. Julie Wildman, who did a big research on vaccinations and stuff like that now, everybody now thinks I’m an anti vaxxer. I just went to go and listen to her point of view. Right. And, you know, that’s probably more in keeping in the evolving scope of why real and what I enjoy doing, because I enjoy exploring the truth of the human experience. And, but as a result of that, people now think I’m, you know, into anti Vax, no, I, I just opened the door with my tool of a podcast, to go and speak to an expert, or somebody who’s had an experience having done some research, and gone and listened and asked the questions and had the conversation for myself.

 

Nic Hayes 

Yeah, I, and to be well rounded, and to bring in also to the topics, and also to if you’re coming at it from the other side. Mm hmm. You can ask the questions that maybe the audience is all wanting to ask as well, correct, but also to not look like it’s one big advert for Yes, you’re challenging them and challenging their things, and it makes for a better conversation,

 

Bryn Edwards 

you get to ask some really fun and interesting questions. And, and sometimes, and often the guests themselves, really enjoy it. Because, you know, because podcasts are more informal. And there’s more scope for people to open up and really tell you what you think. So just as a just as a real recent example, and I’ll keep it really tight is a spoke to a lovely lady who’s a dream therapist. Right? And that was mega, we got to talk about dreams, and what the symbolism and all of this and dah dah dah dah, dah. But the one question I asked her, which she was like, she just looked at me and went, I only ever talked about this with a small select few people was in the across your client base. Is there a symbol that’s turning up across the dreams? Oh, interesting at this point in time with the changeable, COVID world. And she just looked at me. I never talked about this. There’s only a few people.

 

 

Oh, episodes, this one on

 

Bryn Edwards 

a couple of weeks ago.

 

Nic Hayes 

I’ve got to find out that one. Yeah. So can I just dive with? Yeah, because we’re not the long form.

 

 

Yeah. We got seven minutes left.

 

 

about that. I want to really come

 

 

break out. The other great thing about podcasts is you just make up the rules.

 

Nic Hayes 

Yeah, no, but the rules, I’ve got to get you on message here because there’ll be a lot of people that are listening about how to prepare yet how to execute you and how to follow up a good podcast. So let’s get preparation sorted. Yeah, you’ve got a you your mind map that you do yet to map together of the topics and discussion points that you want to cover. Yeah. What are the things we have to take into account for preparing for our podcast we’ve decided, so everyone out there that’s listening, you know that you want to do a podcast, you’ve been thinking about it for a while, you’re better take the big step. But the first thing we’ve got to do brain is,

 

Bryn Edwards 

is be outcome focused, like that thing I mentioned earlier on about mapping out you, the listener, and the guests. Yep. Right. That’s the most foundational piece. Don’t piss around with microphones and stuff like that beforehand.

 

Nic Hayes 

And can I give you a piece of advice there? Get a podcasting studio find someone that’s been doing podcast gear, yeah. Go talk to someone who’s currently doing ask their equipment that they are using. Yeah, I could simple and sweet it doesn’t have to be a big investment. It can be a small investment.

 

Bryn Edwards 

Yeah, it isn’t. distraction and a waste of time correct is you want to get into the art of podcasting, you want to get into the art of talking to people, which is the business end of what you’re doing. Yep. So, do that mapping, then make a list of the 20 people that you want to talk to?

 

 

Thank you, right?

 

Bryn Edwards 

Then, actually, next to that name, right? The title of the podcast, bang, right? Because then it’s framing up in your mind immediately. This is why I want to talk to this person, then you go and fire 20 emails out. Yep. And keep it short and sharp, don’t be waffling on, right? It’s like, you know, you know, what, why you want to speak to them, what the, what the conversation could generally be about, you know, and this that the other, then fire it out, pull it up the phone call, blah, blah, blah, blah, blah.

 

Nic Hayes 

And what’s been the feedback? Like when you first launch, I can tell you that when we asked someone to come on, it doesn’t take much for people to come on to the experts. In fact, in amazing people that you can bring on, yes. What’s been the outcome, though, for you pushing out? Getting people to come in?

 

Bryn Edwards 

Yeah, it comes quite quickly. And so I have more hard work. It’s It’s not hard work. In fact, you’ve got to do the work. But then it’s not hard work. And, you know, it’s really easy for me now because I can just drop in a paragraph in the in the invite, you know, I want to Perth longest, longest long form conversations, we’re running from 2017 with a catalogue of over 170 people, you know, it’s kind of cool. And you just drop that in and it’s like, well, there’s all your social proof you need. I’m not just turned up recently with the microphone. Social

 

Lana Hill 

proof. That’s another good one.

 

Bryn Edwards 

Yeah. So yeah, it Yeah. And and the one thing you should do when you’ve spoken to every one of your podcast guests, is say, Did you enjoy the experience? Yes. Do you know anybody else who would? Ah,

 

Lana Hill 

good people. No good people Nico’s.

 

 

That’s one of my lines. So, yeah.

 

Bryn Edwards 

One of the things I’ve found really, really helpful is having an online calendar thing. So if it does start coming thick and furious, you can just give them a link and go, Hey, just booking for the time and we’ll do Oh,

 

Nic Hayes 

look at that. Now. All right. You’ve got the invite out. Yep. You’ve got the people coming in. Yep. On the day, on the day, what does it look like on the day? A successful podcast? What are you hoping? Obviously equipment working?

 

Bryn Edwards 

Yeah. kit. You have a lot out for at least an hour beforehand, right. Not minutes, not minutes. Prep three minutes, but they were famous for

 

 

factories. You know, don’t

 

Bryn Edwards 

you want to enjoy it. So don’t make it difficult for yourself. Just prepare you know, you know, think about what you might want to wear or or do you need

 

Nic Hayes 

to wear a red vest every time that you’re on a

 

Bryn Edwards 

well, if you want to hit the levels? I do. Yes.

 

Lana Hill 

It is a very sappy vest.

 

 

It is. You’ll see these in the photo. It’s a waistcoat. It’s a white.

 

 

Yeah. And you know if you if you want to get to 117 Yes. waistcoats, mandatory.

 

Nic Hayes 

No, I’m taking the piss. Really? You’ve got the equipment? Everything’s ready. Yeah, you’ve got your guests in. Sometimes guests aren’t natural to this car. No,

 

Bryn Edwards 

  1. And the other thing I’m going to say as well is is sometimes they’ll be nervous, because they’ve gone from this egoic Yes, I’d love to chat. And then they just, they turn up when they get nervous. And they just want to say everything. And often I’ve had to tell guests, shut up until I press the record button, because you’re now giving me the gold. And I don’t want you to repeat the guy. I want to hear it. Like why honour natural in the conversation? So yeah. And then yeah, just a lot of it is we’ll do conversation. So just back yourself. That’s what you’re doing. Yeah, take a breath. Take a good breath beforehand, you know, running through, you know, do glass of water, you know, go to toilet, dah, dah, dah, dah, dah. And then Off you go. And then afterwards. This is this is a real good manners, pro tip, tip. But a couple of hours later, send them a text and say thank you very much for a really good conversation. Yeah, goes a long way

 

Lana Hill 

said Yes. Good. Manners do go a very long they

 

 

don’t cost nothing. They go

 

Nic Hayes 

along with it. Right. So now we have prepared, we’ve rolled it out. We’ve got the recording. Now we need to market it. Yes. Because it just can’t be a great conversation that’s sitting just idly Yeah. on our platform. How do we get it out there?

 

Bryn Edwards 

And obviously, there’s all the social media things. Yeah. And one of the things that most people overlook and It surprises me This is ask your guests to share it.

 

Lana Hill 

If yes, it is so simple, but action you have to actually specifically do it. Don’t assume

 

Bryn Edwards 

that that’s a tip for life. That is that’s a tip for life is don’t let other people connect the dots just bloody do it for you know, 15 years of business consultants again.

 

Nic Hayes 

It’s it’s such an easy thing And can I just say that’s one of them. major drivers why we do a podcast anyway? Yeah. Because when you are interviewing someone of interest from an industry that might be an expert, you’re looking to also make them feel that they’re the right person. Yeah, that they are proud of what they’ve just produced. So they’ll share it with their network, which will raise the curiosity for where that came from in the first correct. So I think there is a lot of power in that, and unashamedly with the experts podcast, you know, we get an opportunity to interview some of the great experts and some of the great media running around. But we hope also too, that they share it within it work. Yeah, this is network. This is communication. This is relationships. This is it is authenticity, it’s about authority. It’s a little bit about the human nature, the human aspect, bringing it to an audio level, whether we’re listening to it in the car writing hot driving home, walking along the beach with listening to our favourite podcast. The commute 30 minutes worth a 30 minute commute is a is a Perth commute, but if you’re in Melbourne, try it try an hour and a half. Your long form must be killing it in Melbourne and yeah.

 

 

Must be back in England.

 

Nic Hayes 

Well, England, yeah. on trains. Yeah, it can be.

 

Bryn Edwards 

I think, just because we’re, we’re right up against your time thing. Here is the other thing. One last thing I’ll leave you there is if you get started is and this is a bit of an ego bruising thing, but just recognise that for the first 10 1520 years. Not everyone’s going to be listening. You know, your mom’s gonna give you some great feedback. So you rally and but you know, you’ve got to push through that and coming back to that catalogue thing that I mentioned. Yes. You know, if any, I didn’t watch the thing, but you know, Game of Thrones. Love Game of Thrones. There you go. And then he got what? What series? Did you find Game of Thrones?

 

Nic Hayes 

Well, my wife watched a whole lot of it. I had to go back.

 

Bryn Edwards 

They go very beginning, right. So your wife on the metal guy? Yeah. So you got to go back through the catalogue. Right? And that’s the thing, the amount of times I get emails where all of a sudden someone goes, Oh, I just found this 111 podcast. It’s amazing. I’m now going back through your catalogue. And you’re like, Well, there you go. Yes. So they go back. Right. And, you know, they’ll listen to your early episodes and go, you’ve come a long ways.

 

 

You’ve come a long way. Thank you. Thank you and they’ve invested in their fans and they get in touch so

 

Lana Hill 

yeah, great tips.

 

Nic Hayes 

I want to just do a special yell at to Bryce steel to Matt hort. Matt hort came up to me when we finished up brand newsroom. And he came up to me I’ve never met the man before. But he just came up to me and said, You’re the most disappointing human being I’ve met today. Wow. And I said, What’s it? And he said, I just found this new podcast brand newsroom. I was sitting there listening to it. And then the very next episode, it was your very final episode. Where there’s 202 120 will then go back to number one. Wow, you can get back your wealth. Right through work your way through it. Hey, Bryn, great to have you on the podcast. I know this is the short form, not the lower form. You could go in 45 minutes. You could do this all day, every day. You do it very well. If people want to find out where Bryn comes from what he does, how can we get in contact with you?

 

Bryn Edwards 

Yeah, so the website’s wy real.com.au. And

 

Nic Hayes 

you have to be from Wi Fi

 

Bryn Edwards 

to do your podcast. And it’s good if there’s a connection there. Right? is good as well as in guest Yes, yes. It’s good if there’s a connection there. But as I said earlier on the great things about having your own podcast is that you can break your own rules. Yeah.

 

Nic Hayes 

Can I just say to everyone reach out to Bryn because I’ve done his podcast twice now. It’s a real joy. And he breaks you down. And he does it nicely. But he you find out a little bit of bet yourself. And that’s that’s probably the real Golden Nugget and the joy you get out of it is that you go that’s the background. So yeah, he’s smart. He’s you know where it’s going. Hi. Not a bad Not a bad podcast, Lana?

 

Lana Hill 

I’ve learned plenty. Yeah, I’m gonna go listen to that drain the drain therapist. Yep. So

 

Nic Hayes 

Debbie Ford, Debbie for now. And just a little bit of advice. Britney, if you plan to get Lani, he’ll on to your podcast set aside two and a half hours. Okay. Yeah, the girl doesn’t stop. I’ll clean the disk drive, clean the district, empty, the empty the empty the memory card. He kind of needed.

 

Bryn Edwards 

It was the question. Because this is now going to happen. What’s the question? I

 

Nic Hayes 

should ask her what she shouldn’t obviously won’t. I’ll give it to you have a great work. If you’ve been thinking about a podcast and don’t be afraid to reach out to us as well and you get to, we will encourage you, we’ll help you. And I think it’s important particularly if you’ve got something to say don’t be afraid of it. But make sure you go in it with all the right reasons and also to the right preparation. 100% Well done. Thanks, Brian. And look if you’re looking forward to speaking to another medium Another expert liner next week,

 

Lana Hill 

go straight to the website. Go straight

 

 

to the website.

 

Lana Hill 

Yes. Or keep tuning in to tune every week. Every Tuesday. We’re trying to be me sitting in my chair

 

 

and

 

 

I try them Why me thought,

 

Nic Hayes 

well, well, you can’t want me out. It’s gone. It’s the longest one ever. Thanks, everyone for joining us. We look forward to catching you next week.

 

Lana Hill 

You have been listening to the experts podcast powered by media stable. To get in touch with the team head to the media stable websites, media stable.com.au

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